In order to efficiently contribute to sustainable development in Cameroon, CECOSDA uses 5 key strategies.
Communication for Development (C4D), Information, education and communication (IEC), Behavior change communication (BCC).
Motivating people to protect the environment and adopt environment friendly behavior requires sustained communication interventions based on preemptive planned and locally appropriate communication strategies. At CECOSDA, Communication programs entail basic strategies to increase awareness raising on sustainable development issues like water resources management, protection of the environment, and food security, including information, education and communication (IEC) and behavior change communication (BCC) methodologies.
IEC is used by CECOSDA to provide knowledge to enable individuals, families, groups, organizations and communities in Cameroon to play active roles in achieving sustainable development. BCC includes the basic components of IEC, but starts with a focus on the key individual and group behaviors to be changed and engages a wider range of to promote change. Communication for Development (C4D) includes IEC and BCC and is a more participatory approach to engaging communities at different levels. To reach the communities and make impact, CECOSDA combines both the delivery of messages and other behavioral interventions and opportunities for dialogue, shares learning and consensus-building for the well-being of all Cameroonians.
CECOSDA’s ambition is to make knowledge available and useful for target populations. We separate this part out from communication, since it is part of the strengthening of the capacities of the target populations in areas of sustainable development. To attain this objective, the Centre offers training to respond to the growing needs of communication for sustainable development in international, national and local programs. Our workshops cover subjects ranging from communication to advocacy, and include leadership and strategic management.
In the quest for efficiency in the implementation of sustainable solutions to development problems, CECOSDA uses Monitoring and Evaluation as one of its main strategies. The Centre constantly focuses on the evaluation of implemented programs, as well as of their impact. Our planning approach for the implementation of activities and communication program evaluation examines the links between program activities and expected changes in knowledge, attitudes, beliefs, perceptions and practices of populations, in order to determine not only if the change took place, but how and why it was produced. To do so, the Centre uses a range of qualitative and quantitative methods. The work relies on local partnerships but also on CECOSDA’s collective and multidisciplinary expertise in order to assure that the choice of methods is adapted to program needs, be it at the start, middle or end phases.
To implement sustainable development, it is important to intensify cooperation among the different actors present. The Centre relies on an active association with different participants who, while maintaining their autonomy, accept to work together in order to attain our objectives which are linked to a specific problem: communications and sustainable development in Africa. The CECOSDA collaborates with numerous local and foreign organizations which are committed to international development. We privilege multi-sector partnerships, which constitute an essential means to deal with development and environmental problems that increasingly affect the world. We agree with the idea that the resolution of such problems can only take place through the mobilization of resources and capacities too large for a single sector to accomplish on their own.
The CECOSDA is established to help find solutions to sustainable development problems. Its carries out, encourages, supports and leads research and develops scientific, technical and other types of knowledge pertaining to economic and social progress. The response to sustainable development challenges thus requires interdisciplinary work. The development of proper expertise involves cooperation between different disciplines, in the degree to which sustainable development affects many aspects of human life. Research on sustainable development requires better and more abundant data which CECOSDA sets out develop.
Through publication of articles, field data and scientific reflections, CECOSDA positions itself as a document resource centre, with the necessary knowledge and skills to improve the efficiency of its activities.